It is often the case when it comes to marketing a new business that you don’t have the big cash amounts to invest but at the same time you need the new clients to get the money to invest in marketing. There are a number of different marketing ideas you can use that can build up the budget for larger promotional spend.
1. Get Social. Create business accounts and participate in the big social media sites – Facebook, Twitter and LinkedIn. Then add the likes of Instagram and Pinterest if your business is images based and then link in with other platforms like Google+ and Snapchat dependant on your service offering and most of all, your time, as although these are free to use initially, they do require an investment of time so pick a few and do them well rather than trying to use all a little.
2. Business Cards that get remembered. Get yourself some distinctive business cards, then give them to every person you lay eyes on. Every handshake should come with a business card. The more people who find out about your business, the better – even if it’s just a quick glance at a business card, the better they are, the more you will be remembered.
3. Industry Partnerships. Research businesses related to your industry (but not a direct competitor) for a joint project. This can be done locally offline through networking events, BNI is an international set up that can easily be found and there are other local options that vary depending on location. Partnering with another business means twice as much notice. If you’re partnering with an industry-relevant business, you’re getting introduced to a whole new audience related to your niche as well as developing referral synergies.
4. Quality Content. This may seem a bit obvious but it would be neglectful not to mention the importance of strong content and sometimes is often over looked. If you can create it yourself, all the better (isn’t free always better?). Even if writing isn’t your strong point, you shouldn’t have too much trouble getting someone on your team to create some articles for your blog/news page or even social media page.
5. Instructional or Promotional Videos. Video is growing more and more in popularity and while it can cost a lot to get professional YouTube videos produced, there’s nothing wrong with giving it a shot yourself as this can add a very personal effect to it, or you can even hire a local film student.
6. Get Ad Promo Discounts. While massive Facebook or Google ad campaigns may be out of your budget, there are often discounts around for paid Facebook ads or Google ads. Some web hosting services offer discount codes as part of their offerings so would be worth a finding out if yours does.
7. Infographics. Infographics are insanely powerful marketing tools. They’re visual eye candy, easy to digest, and people love to share them, so they’re a great way to drive up referral traffic and links. We provide A* designs for infographics at affordable prices, but not every agency will be that kind. If you have some understanding of Adobe Illustrator or Photoshop you can try out free vector kits that provide elements needed to make a good looking infographic. Not sure where to start? Have a look on things like Pinterest or Dribbble for some inspiration.
8. Utilise LinkedIn. This connects to a point above but LinkedIn is a major social media site that is often under-utilized. What tends to happen is you just add network connections and sign out – instead, join groups, enter into dialogue with connections, and share your blog/news posts. There is a lot happening on LinkedIn, and it can be a great place to promote your business and services, blog / news content, share ideas, and build your brand.
9. Recycle Your Content. Just as you can repurpose existing data for alternative uses, you can rehash your old content into new creations as well. For examples you can turn a webinar into a video tutorial. Transform a collection of blog posts into an e-book. Never be afraid to utilise your old content – chances are there will be a ton of people who never even saw your old items, so it’ll be appear as fresh new content for a large segment of your audience and if used in an alternative fashion, will likely interact with a different type of client.
10. Customer Referral Programs. Offer existing customers a free product, free month of service, or some other reward for referring new customers. Remember, word of mouth is the most powerful form of marketing and is unmatched. The difficulty in it is that you rely on others to do it for you but if you create a system for it then it can start to build up steam quickly.
11. Business Awards. Most industries have business awards you can win, providing you with an online badge you can place on your website. Badges like these can boost credibility, and as a result, increase sales. If there aren’t any awards for your industry, you can look at hosting your own. This provides you with attention from other industry businesses whom want to apply for your award, which means even more connections and more possible future collaborations.
12. Guerilla Marketing Ideas. Guerilla marketing emphasizes creativity over budget, and strategies are often cheap and easy to implement, especially when localized. Broadcast your Twitter handle with sidewalk chalk or with clean ads, or plaster custom stickers on urban décor that makes those who stroll by look twice. There’s a ton of room for creativity here, and you don’t need a big budget to attract plenty of attention.
13. Host an Event or Class. Plan an event or class to host so that you can demonstrate your expertise in your field. You can then print out flyers and post them on community communication boards (libraries, coffee shops, etc.) and pop them through other relevant businesses or homes.
14. Email Marketing Ideas. Email marketing is a great way to retain customer relationships and provide that continuous education on services. Get visitors to your website to sign up for your by offering a bonus content piece for subscribing (e.g. get your free e-book) or by entering them into a competition. Once they have subscribed, gradually nurture your subscribers via email until they are ready to become paying customers. Start your email campaigns with a free email marketing service like Mailchimp or one that is connected to your website.
15. Branding the Company Car. A magnetic sign on your company car to build brand awareness as you drive around your local area can be effective, just make sure that traffic laws are followed and if you can, look at bumper stickers or window decals as well.
16. Join in on Local Contests. Consider donating a product or service of yours as a prize in a local contest or event.
For more information on some marketing ideas to get you started on your Limitless journey, visit us at GoLimitless.co.uk.