With Christmas being less than a month away, marketing and advertising professionals are ramping up their festive activity in order to harness the power of their seasonal campaigns.
While we aren’t all lucky enough to have the promotional budgets of the likes of John Lewis, Argos and Amazon, there are a few things you can do without breaking the bank to ensure you’re making the most of the festive period.
Adding a touch of Christmas sparkle to your social media profile and cover images is an easy way to embrace the busiest shopping period of the year. Even the most professional of brands can enjoy a little sparkle, a hint of shimmer, or perhaps a twinkly background.
Social media management is all about getting the right content to the right people at the right time, so be sure to break up the salesy and more general day-to-day content. Share those seasonal hints and tips, a photo of your team in their Christmas jumpers, and wish your followers a happy Christmas!
We decorate our offices, shops and homes, so why not our websites too? This doesn’t need to be extensive – try some festive graphics, be sure to highlight any cut-off dates for ordering and your festive opening hours, and why not get involved with recognisable opportunities such as Black Friday?
This is a great time of year to consider writing blog content such as what will happen in the year to come, what were the biggest trends of the year just gone, and to highlight anything special you are doing or offering in the build up to Christmas.
Considering an early bird offer, or perhaps a pre-Christmas sale? Maybe you’re donating a percentage of sales to a specific charity, or you and the team are volunteering at a homeless shelter on Christmas Day – this is all great for creating a feel-good image of your brand and can contribute to your SEO efforts too.
Client Christmas cards
In today’s eco-conscious world, not everyone feels comfortable sending out physical Christmas cards in the post. It’s also pretty pricey to do so!
Why not have a card designed in your brand, and send it out via email to your clients? You can personalise the campaign to each individual client and it also gives you the opportunity to include a link to your website and social media platforms – incentivise a click, for example: click here for an exclusive 10% off, and watch the traffic roll in.
What festive touches do you like to add to your Christmas marketing? Comment below or tweet us @GoLimitless