For your Facebook post offers, be sure to have a mix of fun that is relevant to your services, assets and more educational posts, calls to actions like offers but most of all, all posts need to encourage interaction as this is the primary way to increase your page exposure and likes. Interaction comes in three main methods, Like (or now react), Comment and Share.
Like we mentioned earlier, there is an almost unlimited variety of post types that you can share on Facebook.
Facebook does adapt some of its posts automatically, to be more friendly to the viewer, for example, when you insert a link into the publishing field, Facebook will auto generate a preview that includes an image, a description and a title from the link. This may be one that connects to the business website or another relevant web page.
For most posts, Facebook best practice indicates that including an image increases engagement and click throughs. So, it is important to think about the images chosen to accompany your news article.
Additionally, if you plan to use your post for advertising, you will need to consider how much of your image includes text. Facebook adheres to a relatively strict policy that doesn’t allow ad-images to be more than 20% text. To work within this requirement you can entirely avoid text in your images, or use the Facebook grid tool, which will check your text to image ratio for you.
Pinning to a post to the top of your timeline
To shine a spotlight on a specific post, Facebook gives Facebook Page admins the option to “pin” a post to the top of the page. Doing this effectively ensures that the post is seen before the other posts on your timeline, even if it is not in chronological order. It can help increase engagement with the post and the content. For example, if you are launching a large campaign, program or event, you may want to have your corresponding post pinned to the top of your page.
Native video is a video posted specifically on Facebook and not a link from a different platform and has become an increasingly popular way for users to express themselves and share moments with their friends on Facebook. Like wise, vlogging is an increasing trend. This movement of user preference and engagement with video is not isolated to individual Facebook users and can be leveraged your brand. Videos get higher organic reach and interaction than standard posts and native videos again out score those that are hosted elsewhere because users automatically view the video as they scroll through their timeline, versus taking a click-action to view.
Because native video starts playing in a Facebook users’ newsfeed as they scroll over it, to be successful creating this type of content, you need to grab your users attention right away. To do this, try these tips:
1) Make it interesting enough to be engaging with or without sound.
2) Make a statement with your first few frames, you need to get the viewer to stick around.
3) Use smart copy, the text that you post with your video will help create interest, curiosity and set the stage for your video for your audience.